Las Vegas, Nevada — It was such a pleasure to deliver the keynote address for the company-wide All Hands Meeting for Zappos! The incredibly innovative company shares my belief that every employee contributes to your corporation’s brand and their voice—especially in customer service—can heavily influence how the customer perceives your company.

Based on Zappos’ cultural and company values, I crafted a verbal strategy that employees can use to best communicate those values through their voice during every interaction. If you’re interested in creating a verbal strategy for your company, please let me know how I can assist you at [email protected]