Customers buy based on emotions, so you need to emotionally engage them if you want them to do business with you. How do you do that? Through the way you use your voice.
- First, when you open your mouth to speak, and anyone is listening, they’re your public. That means we’re all public speakers.
- Second, you’re a professional speaker if you have a job that requires you to speak to any other humans. For example, do you have to take orders or negotiate deals, talk to patients, speak to employees, talk to bosses, or even just greet the Internet installation worker when he or she comes to hook up your home office? Then you are a professional speaker because without sound coming out of your mouth, you couldn’t do your job.
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Hi, I’m Roger Love, celebrity voice coach and bestselling author of Set Your Voice Free. I’m working to make the world a better place, one voice at a time, starting with yours. I just got back from doing a keynote for fantastic Fortune 150 firm that is thinking outside the box to train their salespeople in a way that will just blow the roof off of industry expectations. Does it surprise you that another industry giant hired a voice coach like myself to train their sales people? Because if it does, that means you probably haven’t figured out what top firms and high performers know about sales.
They know that customers buy based on emotions, so we need to reach customers emotionally. How do we do it? Through the way we use our voice. That’s right, voice—it is the vehicle to making others know, like, and trust you. When you make your customers feel understood, prioritized, and taken care of, they are yours for life. They’ll stick with you when times are tough, and won’t always push you just to drop your prices. They know that you are worth every penny, and they would probably rather deal with you, even if you’re a little bit more expensive, because they’re committed to you.
Does that sound like the type of results that you’d like to give your customers, and the kind of loyalty and level of trust that you’d want them to place in you? Then you need to master the sounds you’re making when you’re speaking. We need you to be able to control the way others are feeling, based on the way your voice sounds. I figured all this out decades ago, and I’ve been teaching many of the world’s highest earners and achievers, from business to the entertainment industry, how to do exactly that, to move others by using their voice.
So, I flew out to this training conference and spent the week teaching the company’s entire sales division how to use their voice to establish lifetime customer relationships from the second that they open up their mouths. And by the way, these sales teams already know how to sell. They are the types of teams that most companies would look at and say, “Oh, if my salespeople could hit even half the goals that they make, I would be thrilled!” But you know what keeps people at the top? They’re always looking for the next best thing, the new cutting-edge insight or training that can take them beyond where they are now. And that’s the perfect way to describe voice and influence training for speakers.
Some people think that voice, influence, and communication coaching is just for public or keynote speakers, but that is just a common misunderstanding. First, we’re all public speakers. When you open your mouth to speak, and anyone is listening, you’re a public speaker. You might reply, “Yes, Roger, but I don’t get paid to speak, like actors or radio or blog hosts or motivational speakers.” But the truth is, you do get paid to speak. And the way you speak, the way you sound, is directly linked to your success and money-making powers in your personal and business life.
So, let me explain. You get paid to speak if you have a job that requires you to speak to any other humans. For example, do you have to take orders or negotiate deals, talk to patients, speak to employees, talk to bosses, or even just greet the Internet installation worker when he or she comes to hook up your home office? Then you, my friend, are a professional speaker, because without sound coming out of your mouth, you couldn’t do your job. So, you do get paid to speak, and how you sound absolutely determines your effectiveness and success, whether it’s in an interview, communicating with colleagues, pitching new clients, or accepting an industry award. There’s no way to just escape needing your voice to succeed in life and work.
So, I’m asking you. What are you doing to improve this critical component of your professional skill set? And how much more incredible would your life be if every communication you had worked out in your favor? These are some of the same questions that Fortune 150 questions ask me, and it’s why they called me specifically. They figured out, way ahead of their competitors, that voice coaching isn’t just for singers. If you want to get the same results as rock stars, crowds who know your name, want to buy whatever you sell, tell all their friends about you, and camp out for a little chance to see you in person, if you crave results like those, you should train like the people who get those results! If you want to start learning the same techniques that I teach my celebrity clients, I created a four-training-video series that you can get for free. Just go to rogerlove.com or click on the link below this video, and be sure to take advantage of those resources and start shaping your voice into the greatest tool for influence that you will ever own, because finding the perfect voice for you is possible. It’s easier than you think, and it could be your ticket to the top.
In fact, as I like to say, your perfect voice is just on the tip of your tongue. I’ll see you soon.